Coflyer, Inc. is a human resource consulting company in Tokyo, Japan. Their scope of business is including human resource development and recruitment. They also support consulting for entrepreneurship, organization development, and management.
People respond positively to visual content. It is the first factor that influences a visitor’s opinion of this company and plays an important role in increasing conversions.
By placing a stand-out contact button on the navigation, conversion chance increases up to 80%. “Contact Us” section is placed on the end of all pages in the entire site. It is important to add an inviting message to this section on Japanese websites.
Google prioritizes mobile-friendly websites over those that are not in mobile search results. The Google algorithm change that occurred in 2015 tweaked the way Google displays mobile search results. Websites that are optimized for mobile rank better than those that don’t.
The process began with defining the user profile of potential visitors. Coflyer’s customers are not only established companies, but also freelancers who seek for opportunities.
User Group 1:
Freelancer
Age 25-30
User Group 2
Corporate Managers
Age 35-50
It is challenging to achieve the perfect user experience for these 2 different age groups. However, it can be defined by understanding the company brand identity. Coflyer believes in the potential of every single individual and organization. There is still more room for growth for the younger generations.
White and sky blue colors are being used dominantly to create a welcoming impression for the younger visitors. The copies are written in a formal style to keep the professional image of the company.
