Addsynergy is a platform to connect business owners and high-level freelancers. Managed by a human resource consulting company in Tokyo, Japan. Business owners and recruiters can find highly talented freelancers, and freelancers can build their own team to accomplish some projects that require multiple expertise.
It is crucial to make a login screen as simple and straightforward as possible. Bombing the login screen with too much information can the login forms difficult to notice. Users’ stress level goes up and they will leave the website.
Freelancers are looking for job opportunities. Once they login, it will lead them straight into the search page with job feeds based on their expertise. Location, budget, duration, project description, and required expertise in tags are visible on each feed.
Google prioritizes mobile-friendly websites over those that are not in mobile search results. The Google algorithm change that occurred in 2015 tweaked the way Google displays mobile search results. Websites that are optimized for mobile rank better than those that don’t.
Users can easily log in to the platform with ease.
Registration forms in Japan are unique compared with other countries. Extra description text may look slightly cluttered yet can build more trust for Japanese users.
Users can view all navigation in one single click.
The process began with defining the user profile of potential visitors. Main users are business owners, recruiters, and high-level freelancers.
User Group 1:
Experienced Freelancer
Japanese
Age 30-50
User Group 2
Corporate Managers
Japanese
Age 35-50
Most users of this platform would be elder Millenial and Gen-X. Unlike other countries, Japan is unique when it comes to UX design for these age groups. Having more text on each block may look cluttered. However, it is important to build trust for Japanese users that get used to omotenashi cultural value.
Despite the quite similar age group characteristic, this platform needs to serve two different user groups, experienced freelancers who look for clients they can serve, and business owners as well as recruiters who look for highly talented freelancers. The UX design process requires hearing feedback from each group.
